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SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.Each client paid five dollars and answered more than a hundred multiple-choice questions. (A previous installment had been about a singles bar—Maxwell’s Plum, on the Upper East Side, one of the first that so-called “respectable” single women could patronize on their own.) She had planned to interview Altfest, but he was out of the office, and she ended up talking to Ross.One section asked subjects to choose from a list of “dislikes”: “1. The batteries died on her tape recorder, so they made a date to finish the interview later that week, which turned into dinner for two.They rely on algorithms, those often proprietary mathematical equations and processes which make it possible to perform computational feats beyond the reach of the naked brain.Some add an extra layer of projection and interpretation; they adhere to a certain theory of compatibility, rooted in psychology or brain chemistry or genetic coding, or they define themselves by other, more readily obvious indicators of similitude, such as race, religion, sexual predilection, sense of humor, or musical taste.
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Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.